Keith D. Jones Sr.
Florida Real Estate Broker · Short Sale Expert · the “Short Sale King”
About Keith Jones
Keith D. Jones Sr. is the broker-owner of Public Services Realty in Jacksonville, Florida, and one of Northeast Florida’s most experienced short-sale specialists — known to his audience as the “Short Sale King.” With more than 25 years in real estate, he has guided countless homeowners through the one process most agents avoid: selling a home for less than is owed, with the lender’s approval.
A certified Military Relocation Professional (MRP) and Accredited Buyer’s Representative (ABR), Keith also performs broker price opinions (BPOs) for banks and their vendors. That work gives him a rare, ground-level view of the distressed-property pipeline — and a clear-eyed, no-hype read on the market that cuts through the “another crash is coming” headlines.
On his YouTube channel, Keith breaks down the short-sale process one plain-English question at a time: what a short sale is, why banks approve them, how to process and market them, and how to close them out. We’ve partnered with Keith to bring that education to Florida homeowners through our short-sale video guide and companion articles. You can also find him at publicservicesrealty.com and keithjonesrealtor.com.
Articles by Keith Jones
Each article pairs one of Keith’s videos with a full written deep-dive.
- How to Close Out a Short Sale in Florida
- Marketing a Short Sale: The “Reverse Effect” Explained
- How to Process a Short Sale in Florida, Step by Step
- Are Short Sales Coming Back? A Florida Broker's Honest Take
- Why Would a Bank Ever Approve a Short Sale?
- What Is a Short Sale in Florida?
- Short Sale, Defined: Quick Answers for Florida Homeowners
Meet the team
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