Author: Christopher

Real estate isn’t always the big payday you see on TV. Most headlines highlight massive profits and instant equity increases, but anyone who has been in the industry long enough knows the reality: some deals outright fail, and some properties cost more after purchase than they were worth on paper. For homeowners facing tough situations — foreclosure, repair … Continued

When a house fire occurs, immediate action is crucial. Many homeowners believe that without insurance, a fire-damaged property represents a complete financial loss. This isn’t necessarily true. Even with extensive damage to structures, significant value remains in the land and the property’s potential. This account follows a Northside Jacksonville homeowner who encountered every property owner’s … Continued

If you own a home in Oakleaf—or anywhere in Northeast Florida—and feel stuck, you’re not alone. Many homeowners find themselves in a difficult position: Oakleaf is a perfect example of how the right rental strategy can turn a stressful situation into a smart solution. Hi, I’m Chris Moore, a local realtor, investor, and long-time Oakleaf … Continued

A Practical Guide for the 2026 Market with a Real Jacksonville Example Making One of Life’s Biggest Financial Decisions If you are considering a move in Northeast Florida, you are likely facing one of the biggest financial questions most people ever make: is it better to rent or buy a home right now? There is no … Continued

The Jacksonville and Northeast Florida real estate market went through a major adjustment in 2025. Homeowners, investors, and agents across Duval, Clay, St Johns, and Nassau counties felt the shift as higher interest rates, new construction, and affordability challenges changed how deals got done. 2025 wasn’t a year of easy wins. It was a year … Continued